Description
What This Add-On Does
The Gravity Forms Klaviyo Add-On connects your Gravity Forms submissions directly to Klaviyo, so every completed form turns into a Klaviyo profile without you touching a spreadsheet or CSV export. When a visitor fills out a contact form, this add-on creates or updates their Klaviyo profile and subscribes them to email or SMS marketing based on the rules you set. Connect your site to Klaviyo using an API key, build feeds tied to specific forms, and decide exactly which entries qualify for a sync. It supports both sandbox and production Klaviyo accounts, so you can test a feed thoroughly before it touches live customer data.
Key Features
- Custom feeds per form — build separate Klaviyo connections for different Gravity Forms, each with its own opt-in conditions.
- Field mapping — send form data into Klaviyo’s standard profile fields or custom properties.
- Conditional routing — send only the entries you want, such as submissions containing a work email address, instead of every entry that comes through.
- Automatic and manual sync — data transmits the moment a form is submitted, or you can trigger it manually when needed.
- Entry logging — see which entries reached Klaviyo and which are still pending, with a “Send to Klaviyo” button to resend any entry on demand.
- Live entry updates — edits made to an existing entry are reflected in the matching Klaviyo profile.
- Error notifications — if a submission fails to send, an email with error details goes to the address you designate.
- Flexible trigger timing — choose whether data sends on form submission or after payment completes.
Requirements
This add-on requires Gravity Forms to be installed and active, along with a Klaviyo account (sandbox or production) and a valid API key for that account. As a GPL-licensed plugin, site owners are free to inspect, modify, and extend the code to fit specific workflows or integrate it further with other tools running on their WordPress site.
Frequently Asked Questions
Can I control which form entries get sent to Klaviyo?
Yes. Each feed supports opt-in conditions, so you can route all submissions automatically or filter for specific criteria, like only sending entries where a subscriber checked a marketing consent box or used a particular email domain.
What happens if a submission fails to sync with Klaviyo?
The Gravity Forms Klaviyo Add-On sends an error notification email with details about the failure. You can also check the entry log inside WordPress and use the “Send to Klaviyo” button to resend that entry manually once the issue is resolved.
Does this add-on work with a Klaviyo sandbox account for testing?
Yes. The Gravity Forms Klaviyo Add-On supports both sandbox and production Klaviyo accounts, so you can build and test feeds safely before switching your forms over to live data.
