Description
What if every MetForm submission could set off a chain of actions on its own?
A form entry that sits in a list waiting for someone to notice it is a small waste, repeated hundreds of times. AutomatorWP – MetForm removes that waste by treating each submission as an event your site can react to. A visitor sends a quote request, a member updates their preferences, a guest picks a particular answer from a dropdown, and AutomatorWP starts working through the actions you attached to that moment.
MetForm is the drag-and-drop form builder that runs as an Elementor addon, so your forms are already designed visually. This add-on connects that work to the rest of your automations. The AutomatorWP – MetForm WordPress plugin supplies the triggers and a field value tag, and you decide what happens next using any action available in your AutomatorWP setup.
Standout Capability: Triggers That Read the Value a Visitor Actually Submitted
Most form integrations stop at “a form was sent.” This one goes a level deeper. You can fire an automation only when a specific field holds a specific value, on any form or on one form you name. That difference changes what you can build.
Picture a MetForm contact form with a “Department” dropdown. With a plain submission trigger, every message would start the same automation. With a field value trigger, a submission where Department equals “Billing” starts one workflow, while “Partnerships” starts another. One form, several outcomes, no extra plugins to sort the entries.
The companion piece is the field value tag. Once a form is submitted, you can drop any submitted field into the actions that follow. A name typed into the form can appear in a message, an email address can feed a later step, and a free-text answer can be carried along without retyping. The data your visitor entered becomes the raw material for whatever comes next.
Logged-in Users and Guests Are Both Covered
Forms on public pages are often filled in by people who have no account. The add-on handles that directly with a separate set of anonymous triggers. Guest submissions can start automations just as user submissions can, so a lead capture form on a landing page does not need a login wall to be useful.
Complete Feature Set
The add-on is small in scope and precise in what it offers. Here is everything it includes.
Triggers for Logged-in Users
- User submits any or a specific form. Start an automation when a logged-in user sends a form. Leave the form selection open to catch all of them, or pick one.
- User submits a specific field value on any or a specific form. Narrow the trigger to a particular answer in a particular field.
Triggers for Guests
- Guest submits any or a specific form. React to visitors who are not signed in.
- Guest submits a specific field value on any or a specific form. Branch your logic based on what an anonymous visitor chose or typed.
Tags
- Field value tag. Insert the submitted value of any form field into the actions of your automation.
The basic form submission triggers for users and guests are part of the free tier of this add-on, while the specific field value triggers belong to the pro tier. Every trigger and action covered here is included in the single add-on, so you are not stitching together separate modules.
How Does It Fit Your Workflow?
AutomatorWP builds automations from three parts: a trigger, optional conditions, and one or more actions. This add-on contributes the triggers and the tag. You open the automation editor, choose a MetForm trigger, select the form, and optionally enter the field and value you want to match. After that you add actions from any other AutomatorWP integration you use and place field value tags wherever the submitted data belongs.
Because everything lives inside the AutomatorWP editor, the process is the same one you already use for other triggers. There is no separate dashboard for form logic and no code to maintain. Your MetForm layouts stay in Elementor; your automation rules stay in AutomatorWP.
Finding the Right Field Names Before You Build
Forms with grouped inputs, such as name fields with several parts, can be confusing the first time you map them. The documented approach is practical. Create a test automation with the “User submits any/specific form” trigger, save and activate it, then submit the form once. Open AutomatorWP, go to Logs, and look at the trigger entry. The “Log Data” box contains a “Fields Submitted” section listing every field and sub-field that was captured, which tells you exactly what you can reference in your tags.
That single test saves guesswork. You see real submitted data in the log, then build the full automation with confidence about which fields exist.
Ideal Use Cases
Lead Capture and Sales Routing
A services business can run one inquiry form with a “Service needed” field. Guest submissions with a value of “Website redesign” trigger one set of actions, while “Maintenance plan” triggers another. The visitor never sees the sorting, yet each request lands on the right path.
Membership and Community Sites
When logged-in members submit a profile survey, a feedback form, or an application, the user triggers let you respond to that specific person. Their answers can be passed into the next step using field value tags, so follow-up actions reflect what they actually told you.
Course and Training Providers
An enrollment form might ask which track a learner wants. Matching on that field value lets you start the appropriate automation for each track, rather than building a separate form for every option.
Event Registration and Surveys
Registration forms often include choices such as session preference or ticket type. A specific field value trigger reacts to each choice individually, and a plain form trigger can handle the general confirmation for everyone.
Agencies Managing Client Sites
Agencies already building MetForm layouts in Elementor can add automation without introducing a second form tool. The guest and user split also makes it simple to treat public enquiries differently from submissions by existing clients.
Frequently Asked Questions
How do I find out which values a form with multiple inputs sends?
Build a quick test automation using the “User submits any/specific form” trigger, then save and activate it. Submit the form once, and open AutomatorWP, then Logs. The trigger entry has a “Log Data” box with a “Fields Submitted” section that shows every field and sub-field the form handled, so you can see exactly what to use in your tags.
Can I react to guests who are not logged in?
Yes. The add-on includes anonymous triggers for guests, covering both any or a specific form and a specific field value on those forms. This suits public contact forms, landing pages, and enquiry forms where visitors never create an account. The same field value tag works with these triggers, so guest answers can flow into your actions.
Is the add-on GPL licensed, and what comes with it?
AutomatorWP – MetForm is released under the GPL license, which means you can use and modify it on your own sites in line with that license. All of its triggers and the field value tag are packaged in the one add-on. Each installation needs a license key to receive updates and related information, which is separate from the GPL rights to the code itself.

